What is Imagination?
Imagination is a men's perfume by Louis Vuitton. It came out in 2021.
It is one of the most loved fresh scents of its time. On Fragrantica, it is very highly rated, and over fourteen thousand people have voted.
It is also one of the most copied. This page lists nineteen dupes, and there are more.
The perfumer: Jacques Cavallier Belletrud
Imagination was made by Jacques Cavallier Belletrud. He is Louis Vuitton's own in-house perfumer.
He was born in Grasse, the perfume town in the south of France. His family has worked in perfume for generations.
Before Louis Vuitton, he made famous scents for other brands, including L'Eau d'Issey. He now works from Louis Vuitton's studio in Grasse, called Les Fontaines Parfumées.
The idea behind it
Louis Vuitton says the scent was inspired by the Italian countryside waking up in the early morning.
Cavallier wanted to use ambergris-style notes in a fresh, modern way. He paired them with Italian citrus, spices and tea.
Some of the ingredients were extracted with CO2. This is a gentle method that keeps the smell close to the real plant.
What does it smell like?
The notes are citron, bergamot and Sicilian orange, then neroli, ginger and cinnamon. The base is black tea, Ambroxan, guaiac wood and olibanum.
In plain words, it smells like fresh citrus, clean expensive soap and a light cup of tea. One owner summed it up as "luxury soap bar, citrus, dark-ish tea, ginger."
It is fresh, but it is not a simple citrus scent. The ginger and tea give it a warm, grown-up side.
Is it really a men's scent?
It is sold for men. But one Fragrantica writer made an interesting point.
They said it smells like the clean, soapy women's perfumes of a hundred years ago. The same cool, fresh "grey amber" feel was in those old classics.
So if you are a woman who likes clean scents, don't let the label stop you.
How it changes on your skin
The opening. A bright burst of citrus, with a light floral touch from the neroli. It is the part everyone recognizes.
The middle. The ginger and a little spice come in. It stays clean and soapy.
The drydown. The tea and soft woods come forward. One owner said the far drydown has "an amazing scent trail," especially in the heat.
Why people love it
It is easy to wear. It works for the office, weekends, dates in summer, and almost anything in between.
It smells clean and expensive. People around you tend to like it, even if they don't know perfume.
It is very versatile. One owner said it is "so easy to daily."
Why some people don't
The main complaint is value. Many people feel it is too expensive for what is, in the end, a fresh cologne-style scent.
Some also find it boring. As one owner put it, "it does smell good, but it gets very boring after some time."
A few people feel the hype is bigger than the scent. It was pushed so hard online that some reviewers call it overrated.
How long does it last?
Reports vary. Most owners say it is moderate for a fresh scent.
Some say it fades sooner than they hoped, and carry a small spray bottle to top up. Others find it lasts most of the day.
Because many dupes are stronger, this is one area where some clones beat the original.
Why there are so many dupes
Imagination became a huge hit online. It was even called "Aventus for zoomers."
Almost every dupe house then made a version. Reddit's r/fragranceclones has been flooded with Imagination "clone battles," where owners test the dupes side by side.
This is useful for you. More people have compared Imagination dupes to the original than for almost any other scent.
A warning about hype
Several careful testers raised the same concern. Some dupes were pushed hard by paid influencers.
One owner said plainly that "hype is real" and "market manipulation is 100 percent real." They advised trying samples before buying.
That is why this page leans on owners who tested the dupes next to the real Imagination.
Every tester ranks them differently
This is the most important thing to know. Owners disagree a lot about which dupe is closest.
One tester ranked Saheb Intense first.
Another said Hectic "wins hands down." A third found Montagne Imaginary "far and away the closest."
That is not a sign that they are wrong. Skin, noses and even bottles differ, so read the rankings as a shortlist, not a final answer.
The closest dupes
Ard Al Zaafaran Saheb Intense. One owner called it "the n1 best clone from opening to drydown." They found it only about 5 percent brighter and sweeter, and it keeps the original's airy, light feel.
They also did a test.
They put Imagination on one arm and Saheb Intense on the other, and asked people which was the expensive one. Everyone picked Saheb Intense.
Bujairami Hectic. One owner tested it against the original on each wrist. Their wife couldn't tell them apart, and picked Hectic as the expensive one because it was stronger.
Hectic is a little heavier and spicier than the original, with more cinnamon. Many owners say it lasts longer.
Montagne Imaginary. Several testers rank it among the very closest. In one family test, it scored highest for closeness.
It leans a little more on the tea note. Some find it slightly more floral, with more neroli.
Jean Lowe Fantasme. One owner compared it with the original and several other dupes. They found it right "in the middle" of the group, smooth and natural-smelling.
In their test, their friends could not pick out the original. Its weak point is performance, especially when the bottle is new.
Lattafa Pride Art Of Arabia I. One tester called the opening "insanely close." The tea note is a little darker, so it feels a bit denser and more mature.
Its drydown goes its own way and fades sooner. One tester suggests it for wearers over 35 who want a deeper take.
Bharara Rome Imagine. One reviewer scored it 9 out of 10 for closeness. It adds a very slight mint, which they felt was an improvement.
The popular but divisive ones
Arabiyat Prestige Marwa. This is the one influencers pushed the hardest. Owners of the original are split on it.
Some rank it joint first for closeness and quality. Others find the ginger too strong and the performance weak.
Marwa Extrait. This is a newer, stronger version of Marwa. One owner found it denser, more polished and longer-lasting, with more soap, ginger and tea.
Not everyone agrees. Another owner felt it changed the scent too much.
Rasasi Hawas Kobra. Its big strength is performance. Several owners say it lasts ten hours or more.
Some call it 99 percent close. Others sold it because it smelled "off" or too synthetic to them.
Game of Spades Full House. One tester called it Imagination "with the volume turned down." Another said it gets the neroli wrong.
Mykonos Inception. Some recommend it warmly. In one family test, it was not the closest, but it scored among the best overall.
Twists, not copies
These dupes take one part of Imagination and turn it up. Buy them if you like that part, not if you want a copy.
Al Haramain Amber Oud Aqua Dubai. It takes the soap and runs with it. There is little tea, but it is one of the loudest and longest-lasting of all.
French Avenue Essence de Blanc. It turns up the tea instead, and adds a strange herbal note. Many owners say it is the furthest from the original.
Khadlaj Karus Blu Spice. It feels like Imagination with less citrus and a more airy, blue feel. One tester loved the smell but found the longevity short.
Armaf Ventana Marine. One owner describes it as Imagination mixed with Bleu de Chanel. It was rough when new and needed about eight weeks to settle.
Anfar Adyan Bleu D'Arabie. It blends Imagination's clean soap with a minty, mojito-like freshness.
Beverly Hills Polo Club Elysian Mirage. It is soapy and clean, with a woody drydown. One owner found it muskier and sweeter than Imagination.
Junaid Perfumes Sanaya and Sanaya 40
Junaid Perfumes is a house from Bahrain. Sanaya is its take on Imagination, with the same bright citrus, ginger and black tea.
Sanaya 40 is a stronger version of it. It is made at a higher concentration, so it projects more and lasts longer.
Which dupe should you buy?
If you want the closest copy, start with Saheb Intense, Hectic or Montagne Imaginary. They come up again and again in side-by-side tests.
If performance matters most, look at Hawas Kobra or Aqua Dubai. Just know they are less exact.
If you want a deeper, more mature version, try Art of Arabia I.
If you love the soap more than anything, Aqua Dubai is made for you.
Before you buy any of them, try a small sample if you can. Owners disagree so much that your own nose is the best judge.
Imagination or a dupe?
Buy the original if you want the most complex version. One first-time owner said "everything is more pronounced," especially a floral note none of the dupes got right.
Buy the original if you want a refillable bottle and the Louis Vuitton experience. Some owners feel that is worth it.
Buy a dupe if you mostly want the smell for daily wear. In several owner tests, friends and family could not tell the difference.
Skip all of them if you find clean, soapy scents dull. Imagination is a crowd-pleaser, not a daring scent.
When to wear it
It is a warm-weather scent first. On Fragrantica, summer and spring get by far the most votes.
It is also mainly a daytime scent. It suits the office, lunch, travel and summer evenings.
Tips for wearing it
If it fades on you, spray your clothes as well. Clean, musky scents like this cling well to fabric.
If you buy a Middle Eastern dupe, give it a few weeks before you judge. Many owners say theirs got better after resting in the bottle.
A short story about tea in perfume
Tea is tricky in perfume. Perfumers often build a "tea" smell from several other notes.
In Imagination, the black tea was taken from real Chinese tea using CO2. This gentle method keeps the smell close to a real brew.
That tea is a big part of why Imagination feels warmer and more grown-up than most fresh scents.
The bottom line
Imagination is a fresh, clean scent of citrus, soap, ginger and black tea. People love it because it is easy and smells expensive.
It has more dupes than almost any other perfume, and owners rarely agree on which is best.
Saheb Intense, Hectic and Montagne Imaginary are the names that come up most often as the closest. Try a sample before you commit.